Digitalization and Strategic Transformation of Retail Chain Stores: Trends, Impacts, Prospects

The study of the transformation retail chain stores (RCS) due to impact digitalization on them is a new problem. main part modern scientific research devoted separate directions and does not consider conceptual aspects these processes. purpose this article fill existing gap through development system concept RCS transformations. shows need clarify understanding strategic caused by drivers different processes, which are well understood today taken into account when developing strategies. This situation has an extremely negative effect quality its competitiveness. consistently examines insufficiently covered problems in literature offers approach companies with regard transformation. New trends their have deep A model needed that integrates superdrivers Causal heuristic forecasts prospects, results digitalization, including contradictory AI included. We used materials from large chains “Magnit”, “Perekrestok” “M.Video-Eldorado Group”. methods were modelling, cause links building forecasting based logical models. will be useful for researchers, managers, entrepreneurs students clear impacts, order better work out strategies research.